Naja Munthe founded the brand back in 1994. After finished the Danish Design School, she wanted to find a way to express her love for creativity, art, fashion and her entrepreneurial mindset. Creating MUNTHE fulfilled this passion – and today, Naja is the sole owner and Creative Director of MUNTHE. MUNTHE caters to women who are confident in their own style and have become a favorite for plenty of women all over the world.

The truth is that women have never been treated equally in the art world, and today they remain dramatically underrepresented and undervalued in museums, galleries, and auction houses. 51 percent of all visual artists today are women. But according to the National Museum of Women in the Arts, 78 per cent of the galleries represent more men than women. (source).

At MUNTHE, we find it crucial put a focus on the female narratives in the Art-scene. Highlighting the talented women, while drawing attention to the gender imbalance which unfortunately still exists in this industry. Each Monday we present an artist with an interview through our Art Monday program.

Every year, in relation to The International Women’s Day, MUNTHE design a t-shirt in support of the Danish Women’s Society. The shirt is in 100% organic cotton, designed with an oversize fit and has a beautiful print, both on the front and the back. The t-shirt costs DKK 499, whereof DKK 150 goes to The Danish Women’s Society. The Danish Women’s Society is an NGO, whose aim is to secure that gender equality is constantly on the politically agenda – and works across partisan views and considerations. 

Diversity is central to our way of doing business. Diversity in skills, age, gender, and cultural background, which is an asset at all levels of the MUNTHE organization. We understand and are proud of being a Scandinavian heritage brand, and we would like to adhere to a diverse audience and future employees with a more inclusive recruitment process. At MUNTHE, we strive to have women represented on all levels. At the start of 2025, our employees-group consisted of 90% women.

We believe that beauty should be a source of confidence. MUNTHE wants to inspire women to look like the best version of themselves, and we believe that clothing should embrace as many individuals as possible.

Styles labeled as MUNTHE FABRIC JOURNEY are made with at least 50% recycled fabric, certified organic or LenzingTM certified materials. These fabrics are carefully chosen based on standards that consider resource use and production methods.

We appreciate your support when buying our MUNTHE FABRIC JOURNEY styles, as this is our continuous stride towards prioritizing certified materials. 

Percentage breakdown on MUNTHE supplier factories of 2024, by country:

We want to make sure that all our clothes find a home and we try to sell as much as possible through our stores and retailers. Therefore, we only produce as many pieces as there is ordered, every season. We want to respect every piece of clothing, also the items with flaws, which are sold at our beautiful MUNTHE MARKET. They are never thrown away or burnt! 

Founder Naja Munthe’s steadfast commitment to fashion, propels Simple Studio. Embracing fashion entails adopting a conscious way of existing in the world, fostering a profound appreciation for LONG-LASTING quality, and infusing every design with boundless creativity. The styles featured in Simple Studio collection are pieces which has withstood the test of time across the seasonal collections. By highlighting styles proven to possess aesthetic longevity, Simple Studio becomes seamlessly integrated into a seasonless collection.

MUNTHE donates clothes to RED CROSS’ annual Christmas sale, with all proceeds supporting their charities.

We encourage investing in well-made styles in good-quality fabrics. Our styles are timeless and made of lasting materials and a long-term solution for your wardrobe.

Wear your clothes more than once, repair the holes and imperfections if needed, and wear them with care.

You can find the wash instructions specified in the care labels inside each style. Follow the instructions accordingly in order to keep your clothes in good shape.

Try to wash at low temperature if you use machine or wash by hand for delicate fabrics. By washing the correct way, you can prolong the life of your MUNTHE styles.

With slimline hangers, wool and cotton will stretch when hung, so it’s always best to fold your sweaters and jerseys to keep their shape. Hanging a wet wool sweater to dry not only invariably leads to the garment stretching in length but can cause distortions to appear in the form of mounds on the shoulders of the garment. Always flat dry wool sweaters or other knitwear if possible.

Alpaca-, merino-, cashmere- & regular wool are self-cleaning fibers due to their lanolin content. Airing your styles gives a great alternative to cleaning, can provide you with fresh and longer lasting clothes. Most of the time, this will be enough for your styles to stay fresh. Spot clean when necessary.

With our care guide, we hope to prolong the life of your MUNTHE styles and help to reduce waste.

If you have any questions, please contact us at shop@munthe.com

All of MUNTHE’s webshop packaging is made from recycled materials. (FSC & Pre- & postconsumer recycled plastics). In our MUNTHE stores we only use paper bags or reusable cotton tote bags.

We only use FSC-certified produced boxes and recycled paper when shipping from our storage in Denmark. FSC is a global not-for-profit organization that sets an internationally recognized standard for responsibly managed forests. Our hangtags are made from recycled FSC certified paper, recycled plastic tag with our logo and a polyester thread. We wish to protect our products before they are with you, which is why they are in clear plastic packing bags, manufactured from recycled material. As a receiver of MUNTHE clothes you can help by sorting the packaging correctly when discarding them, following your local recycling guides.

When organizing a photoshoot or hosting a fashion show, we only bring props which are or can be reused. We only eat, drink and serve organic food and drinks. We only use recycled plastic bottles, which are sent to recycling after use. No printed invites.

Our Code of Conduct describes and sets out the ethical principles of the business carried out and conducted with MUNTHE. Our Code of Conduct is made to make sure that there are clear processes in place with our suppliers for preventing and addressing adverse impacts.

MUNTHE’s Code of Conduct is rooted in the UN Global Compact Goals 1-10 and developed across multiple Danish fashion companies and the Danish Fashion and Textile organization (NGO) to ensure a standardized baseline for the social and local environment of the manufacturers. This tool is updated annually, following international regulations such as REACH, which is a regulation for chemical input, protecting the environment and humans from harmful chemicals. Further, the UN Global Compact, which has ten commitments adhering to everything from anti-corruption, human rights to protection of the environment. Meanwhile, MUNTHE chooses to add further Codes of Conduct, such as stricter chemical regulations and transparency within sourcing practices.

Third-party auditors visit tier 1 suppliers once a year, monitoring health, safety, work, and when applicable, living standards. Through independent auditors who conduct both unannounced and semi-announced visits, MUNTHE ensures suppliers complying with international human rights standards and regulations, such as SMETA, SA8000, and Amfori BSCI. The auditors also consider national standards, legislation, and cultural contexts when providing their annual social reporting.

Our employees and our suppliers are undoubtedly our strongest assets when it comes to achieving our ambitious goals. Therefore, we dedicate time and resources to educating both on our initiatives, purpose and promises that lies behind. By investing our efforts in setting strong goals, in the core of our business, we will be able to attract ambitious people.

MUNTHE continuously obliges suppliers to source certified materials, prioritizing the transition away from conventional options whenever possible. Internally, MUNTHE’s Preferred Materials List enables the team to strive for better alternatives. At the core of every MUNTHE design lies a commitment to longevity.

View MUNTHE’s Preferred Materials List below:

Preferred Materials List

At MUNTHE, we have the goal that 50% of every collection measured across styles consist of either certified organic or recycled materials. To guide us, we have identified a list of preferred materials and certification.

MUNTHE primarily contracts transport, logistics, and transportation suppliers who actively work with their ESG activities. All collections are actively planned around substituting air transport, when possible, for land and sea. MUNTHE always avoids partaking in transportation across Russia.

The goal is to run a business whose efforts contribute to gradual improvements in current practices. MUNTHE ensures that new employees understand the importance of daily actions, such as sorting waste and reusing office supplies like paper and plastic pamphlets. Additionally, around 90% of the food and beverages provided to staff and guests, as well as all cleaning products, are organic.

• Naja Munthe donates annually since 2002
• THINK (a recycling Fashion Show) in 2012
• Naja Munthe is a CLUB 10 Ambassador since 2015

• Donations Directly to Ukrainian women in 2022
• Naja Munthe is a Green Peace ambassador
• Naja Donates monthly to Unicef since 1989

Sale of Naja Munthes private wardrobe – every year – in support of Christmas help for vulnerable children in Denmark.

MUNTHE is Currently supporting two children with monthly donations. “Because I am a Girl” – jacket made in collaboration with ELLE back in 2013 for the benefit of empowering young Indian seamstresses to become self-sufficient and become an integral part of their work organization – with health insurance, health checks, pensions, scholarships etc.

T-shirt sold in support of and in connection with the International Women’s Day every year.